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The business case for carbon accounting: What it is and why it matters

The business case for carbon accounting: What it is and why it matters

The business case for carbon accounting: What it is and why it matters

The business case for carbon accounting: What it is and why it matters

Carbon Accounting

carbon-accounting

Carbon Accounting

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Carbon Accounting

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Climate Policy

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Climate Policy

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Climate Policy

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Climate Strategy

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Climate Strategy

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Climate Strategy

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12 min. read

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    Go from climate goal to climate action

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      Go from climate goal to climate action

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        Go from climate goal to climate action

        Last updated Mar 26, 2025

        Key takeaways

        • Carbon accounting is a regulatory and strategic necessity, with policies like the EU’s Corporate Sustainability Reporting Directive (CSRD) and California’s SB 253 requiring emissions tracking. 

        • Many companies track emissions inconsistently, underscoring the need for structured, repeatable carbon accounting to ensure accuracy and impact.

        • Accurate carbon data drives efficiency and risk management, helping organizations reduce costs, streamline supply chains, and comply with climate regulations.

        • Scope 3 emissions are the biggest challenge, requiring better supplier engagement, standardized reporting, and expert guidance to support accuracy.

        • Carbon Direct's Measure platform streamlines carbon accounting with automated tracking, expert guidance, and science-based methodologies.

        Carbon accounting: More than compliance, a strategic advantage

        Companies increasingly recognize the business value of reporting carbon emissions: it reduces regulatory risks, attracts sustainability-focused investors, enhances market competitiveness, and drives cost savings through efficiency. Transparent emissions reporting strengthens brand trust and aligns them with global sustainability standards, ultimately turning climate accountability into a strategic advantage.

        Yet, many companies struggle with incomplete and inconsistent tracking. According to the State of Corporate Climate Commitment, 80% of corporate professionals surveyed have tracked emissions at least once, but only 52% do so annually. Without a structured process and reliable data, businesses face compliance risks, financial penalties, and missed cost-saving opportunities. 

        This guide provides a clear roadmap to effective carbon accounting, equipping businesses with the knowledge to navigate regulations, enhance data accuracy, and implement effective strategies for compliance and operational success.

        What are the benefits of effective carbon accounting?

        By embedding annual carbon accounting into operations, organizations can enhance sustainability efforts while achieving financial and strategic benefits. Key benefits include:

        Enhancing transparency and accountability

        By providing accurate and verifiable emissions data, companies can showcase corporate responsibility and build a foundation of transparency. Aligning with recognized standards like the GHG Protocol strengthens confidence among investors and regulators. As climate disclosure laws tighten globally, ensuring credible emissions reporting reduces regulatory risks and enhances stakeholder trust. This commitment to authenticity minimizes the risk of greenwashing and strengthens brand reputation.

        Guiding regulatory compliance and risk mitigation

        Businesses navigating evolving environmental regulations must proactively align with policies to avoid financial and legal risks. Mandated emissions reporting under policies like the EU CSRD and CBAM, and California’s SB 253 ensures compliance and enhances corporate accountability. Staying ahead of these evolving requirements prepares businesses for future policy shifts and safeguards their long-term resilience.

        Improving operational efficiency and reducing costs

        By analyzing energy consumption patterns, organizations can identify operational inefficiencies, optimize supply chains, and implement cost-saving measures while reducing carbon emissions. For example, evo, an outdoor experiences company, collaborated with Carbon Direct to assess its carbon footprint. This analysis revealed opportunities to reduce emissions across facilities, products, and shipping. By promoting sustainable practices throughout their supply chain, evo enhanced both environmental performance and operational efficiency.

        Case study

        evo tracks emissions across their retail operations and supply chain

        Case study

        evo tracks emissions across their retail operations and supply chain

        Case study

        evo tracks emissions across their retail operations and supply chain

        Building a competitive advantage in a low-carbon economy

        Building a competitive advantage in a low-carbon economy requires prioritizing emissions transparency and sustainability. Companies that integrate emissions transparency into their operations build stronger relationships with supply chain partners and meet consumer demand for responsible brands. Aligning corporate values with sustainability fosters long-term customer loyalty and enhances market positioning.

        Driving strategic planning and net-zero alignment

        Setting and tracking net-zero commitments requires structured, data-driven carbon reduction roadmaps. Businesses that measure emissions annually are more likely to set public sustainability goals and take action. Carbon accounting supports clean energy transitions, fosters supply chain collaboration, and integrates carbon removal strategies to address residual emissions. By embedding emissions measurement into long-term planning, organizations facilitate resilience and profitability in an evolving business landscape.

        Carbon emissions measurement correlates to climate action: 61% of companies that calculate their footprint annually have both set a public goal and begun working towards it.

        What is carbon accounting? The basics you need to know

        Carbon accounting is the systematic measurement, analysis, and reporting of an organization's greenhouse gas (GHG) emissions. Using standardized metrics like carbon dioxide equivalent (CO₂e), companies can assess emissions across operations and supply chains, identify high-impact areas, and set and track progress toward emissions reduction targets. When conducted annually, carbon accounting supports regulatory compliance, risk management, and decarbonization strategies essential for long-term sustainability.

        The GHG protocol is the most widely used framework for carbon accounting, setting the baseline for how organizations measure and report their emissions. It classifies emissions into three scopes: 

        Keep in mind that scope 2 emissions are increasingly difficult to quantify using traditional methods, which fail to account for real-time grid fluctuations and locational energy variations. Cutting-edge, advanced carbon accounting methodologies now provide more precise tracking, particularly benefiting large power consumers like enterprise data centers and hyperscalers

        Scope 3 emissions also continue to pose a great challenge, requiring extensive data collection and supplier coordination, complexities that are difficult to navigate without expert guidance. 

        The corporate carbon accounting process: A step-by-step guide

        The carbon accounting process involves systematically measuring, analyzing, and managing an organization’s greenhouse gas emissions across its operations, supply chain, or product lifecycle. 

        1. Collect emissions data across all three scopes (scope 1, scope 2, and scope 3).

        2. Categorize and quantify emissions from each source to estimate the total impact. 

        3. Verify data and report findings to promote compliance, accuracy, and transparency.

        4. Develop and implement reduction strategies based on insights from the data.

        Activity data vs spend data

        Carbon measurement primarily relies on two data types: activity data and spend data.

        • Activity data includes direct measurements reflecting the physical amount of an emitting source, such as fuel consumption (in liters or gallons) or travel distance (in km or mi). It accurately represents emissions from a particular operational emission source and allows for measurable decarbonization strategies.

        • Spend data serves as an alternative when activity data is unavailable. It estimates emissions based on financial expenditures related to goods, services, or travel. While less precise, it is useful for approximating scope 3 emissions, where direct measurement is often challenging.

        Tips for accurate data collection

        Effective carbon accounting relies on seamless collaboration across departments, suppliers, and external data sources. Key strategies include:

        • Stakeholder engagement: Finance, operations, procurement, and sustainability teams must coordinate to track and validate emissions data. Engaging suppliers is essential for capturing and reducing scope 3 emissions.

        • Addressing data gaps: When data is unavailable, proxy data can be used to estimate emissions, but it should be a temporary solution while organizations work toward obtaining accurate, real-world data.

        • Standardization and verification: Implementing consistent methodologies and third-party audits enhances the credibility of carbon reporting, building stakeholder trust.

        By leveraging precise data, understanding emission scopes, and adopting structured data collection methods, organizations can create a transparent, science-based approach to carbon accounting and lay the foundation for meaningful climate action. 

        Climate standards businesses need to know

        Global standards and regulations define carbon accounting methodologies by establishing guidelines for how organizations set boundaries, measure, and disclose emissions. Several key frameworks and policies guide both the international and regulatory levels.

        Guidance frameworks

        GHG Protocol: The foundation of carbon accounting
        • The GHG Protocol is the most widely adopted framework for measuring and managing emissions across organizations globally.

        • Developed by the World Resources Institute (WRI) and the World Business Council for Sustainable Development (WBCSD), it provides common standards for businesses, governments, and supply chains.

        • Sector-specific guidance has been developed for industries such as energy, finance, manufacturing, and agriculture, which face stricter reporting requirements than service-based sectors.

        ISO 14064: Standardized emissions quantification and reporting
        • The ISO 14064 series, created by the International Organization for Standardization (ISO), offers detailed methodologies for greenhouse gas accounting.

        • It includes guidelines for organization-level emissions quantification, reporting, and reduction projects.

        • ISO 14064 serves as the foundation for independent verification and compliance with voluntary carbon markets, enhancing the credibility of emissions reduction projects.

        Policies

        EU CSRD: Expanding mandatory climate disclosure
        • The Corporate Sustainability Reporting Directive (CSRD) enforces detailed sustainability reporting requirements for companies operating in the EU.

        • It applies to over 10,000 multinational corporations conducting business in Europe.

        • Companies must provide comprehensive and externally verified scope 1, 2, and 3 emissions data aligned with the EU Taxonomy and European Sustainability Reporting Standards (ESRS).

        California SB 253: State-level mandatory emissions disclosures
        • California’s SB 253 Climate Corporate Data Accountability Act sets strict emissions reporting mandates within the U.S.

        • It applies to companies with over $1 billion in revenue doing business in California, requiring scope 1 and 2 emissions reporting starting in 2026, with scope 3 to follow in 2027.

        • External verification of emissions data will become mandatory beginning in 2030, raising accountability standards.

        EU CBAM: Preventing carbon leakage and promoting decarbonization 
        • The Carbon Border Adjustment Mechanism Requirements (CBAM) requires importers of specific carbon-intensive goods to disclose embedded emissions to prevent carbon leakage and promote global decarbonization by ensuring that domestic and foreign producers face comparable carbon costs. 

        • During the transitional phase (2023–2025), importers must submit quarterly reports on embedded emissions. 

        • Starting in 2026, they must purchase CBAM certificates to compensate for the carbon footprint of imported goods.

        Although carbon accounting requirements vary across regions and industries, they are all fundamentally rooted in the principles established by the GHG Protocol and ISO 14064. As global regulations like the EU CSRD and state-level legislation evolve, organizations must proactively align with these stricter standards to mitigate regulatory risks and support compliance with emerging sustainability expectations.

        Policy

        Stay current with our Climate Policy Navigator

        The Climate Policy Navigator is an interactive world map designed to help businesses understand the complex landscape of reporting requirements and climate risk disclosures.

        Policy

        Stay current with our Climate Policy Navigator

        The Climate Policy Navigator is an interactive world map designed to help businesses understand the complex landscape of reporting requirements and climate risk disclosures.

        Policy

        Stay current with our Climate Policy Navigator

        The Climate Policy Navigator is an interactive world map designed to help businesses understand the complex landscape of reporting requirements and climate risk disclosures.

        What are the industry-specific challenges of carbon accounting?

        Carbon accounting presents unique challenges across industries due to varying operational structures, emissions sources, and reporting requirements. While the challenges outlined below focus on financial services, data centers, and philanthropies, similar complexities exist across manufacturing, transportation, healthcare, and other sectors. Tailored strategies are essential to effectively addressing these complexities. 

        Financial services: Assessing emissions from investments and portfolios

        Financial institutions face significant challenges in evaluating scope 3 financed emissions from investments, loans, and asset portfolios. Key strategies to address these challenges include:

        • Adopting industry standards: Frameworks like the Partnership for Carbon Accounting Financials (PCAF) can be used to standardize emissions calculations.

        • Understanding asset level data: To accurately report on financed emissions, investors need visibility of emissions data, ideally at the company level.

        • Prioritizing green investment strategies: Shift toward sustainable finance by integrating sustainability criteria and emphasizing green bonds or low-carbon funds or investments.

        • Ensuring regulatory compliance: To enhance transparency, align with global disclosure mandates such as the Task Force on Climate-Related Financial Disclosures (TCFD).

        Case study

        The Russell Family Foundation catalyzes climate finance

        Case study

        The Russell Family Foundation catalyzes climate finance

        Case study

        The Russell Family Foundation catalyzes climate finance

        Data centers: Measuring and reducing scope 2 and 3 emissions

        Data center operators consume vast amounts of electricity making scope 2 emissions a major concern. In addition, data center developers and owners face significant scope 3 emissions from embodied carbon from the buildings and the IT hardware required to develop these assets. Effective strategies to reduce data center emissions include:

        • Optimizing computing needs and power usage: Use real-time metering and AI-powered analytics to optimize electricity usage across time and locations.

        • Procuring low-carbon electricity: Secure long-term access to compliant low-carbon electricity through Power Purchase Agreements (PPAs) or high-impact renewable energy credits (RECs).

        • Tracking lifecycle emissions: To provide a comprehensive emissions assessment, account for embodied carbon in server manufacturing and end-of-life disposal.

        Philanthropies: Managing emissions from private financing

        Philanthropic organizations face challenges in tracking emissions across diverse funding activities, operational footprints, and investment portfolios. Effective strategies include:

        • Assessing grantmaking impact: Many philanthropies support climate initiatives but may not track the carbon impact of grantees or funded projects. Establishing emissions metrics for grants can enhance transparency and effectiveness.

        • Measuring operational emissions: While some philanthropies have relatively low direct emissions, travel, events, and office space still contribute to their carbon footprint. Implementing sustainable operations policies can help reduce emissions.

        • Decarbonizing investment portfolios: Endowments and investment funds often hold assets with varying GHG emissions. Aligning investments with sustainability goals and engaging with asset managers on emissions reduction can drive impact.

        Organizations across these sectors can enhance emissions transparency, improve sustainability efforts, and align with global climate goals by implementing industry-specific carbon accounting methods.

        Simplifying carbon accounting with software and guidance

        Carbon accounting software streamlines the process of measuring, managing, and reporting emissions. When evaluating software, it's important to look for key features that enhance efficiency and accuracy. However, software alone is often not enough to address the complexities of scope 2 and scope 3 emissions or keep pace with evolving compliance requirements. A high-quality platform must go beyond automation by integrating expert guidance to enable accuracy, strategic alignment, and long-term success.

        Key features that simplify carbon accounting

        • Automated data collection and integration: Software integrates with ERP systems, utility providers, and supply chain databases, eliminating manual data entry and ensuring real-time tracking.

        • Accurate scope 1, 2, and 3 emissions tracking: The carbon accounting process adheres to the GHG protocol; however, given the complexity of scope 2 and scope 3 emissions, expert support helps companies apply the right methodologies and avoid miscalculations.

        • Regulatory compliance support: Built-in compliance tracking aligns with climate disclosure mandates like the EU CSRD, California SB 253, and EU CBAM, paired with expert guidance to help businesses remain compliant as requirements shift.

        • Hotspot analysis and forecasting: Advanced analytics identify emissions hotspots and model reduction scenarios.

        • Audit-ready reporting: Automated reports meet verification standards for investors, regulators, and stakeholders, ensuring transparency and accountability.

        While automation reduces manual workloads and improves efficiency, navigating the nuances of carbon accounting requires more than just software. According to the State of Corporate Climate Commitment, among the 20% of businesses that have never measured their emissions, 34% cited concern about measuring emissions incorrectly as a key barrier. Without expert guidance, businesses may struggle with data quality, regulatory interpretations, and strategic decision-making, risking inaccuracies and compliance challenges. 

        To unlock the full potential of carbon accounting, organizations need more than just data, they need specialized expertise to interpret insights, apply the right methodologies, and confidently meet compliance obligations.

        Carbon Direct’s Measure platform: More than software, expert-driven carbon accounting

        Companies using off-the-shelf carbon accounting software risk inaccuracies, poor decision-making, and non-compliance. Carbon Direct’s Measure platform combines cutting-edge technology with expert guidance from leading climate scientists to support precise, actionable, and compliant carbon accounting with the most advanced methodologies. 

        How Carbon Direct stands apart:

        • Scientific expertise that facilitates precision: Our team of world-class scientists applies the latest research and methodologies to carbon accounting, helping organizations navigate complexity and confirm their emissions data reflects cutting-edge science and best practices.

        • Automation that simplifies carbon accounting: Measure automates the tedious and time-consuming aspects of emissions tracking, allowing businesses to focus on taking meaningful climate action.

        • Tailored support for every organization: We don’t just provide software; we provide expert guidance and hands-on support. Our team works closely with organizations to gather all necessary data, identify emissions hotspots, and develop customized recommendations on how to reduce emissions.

        Start your carbon accounting journey with expert support

        Carbon accounting doesn’t need to be overwhelming. Whether you’re getting started or scaling your reporting efforts, Carbon Direct’s Measure platform can help you collect accurate data, reduce emissions, and stay compliant in a quickly changing regulatory landscape.

        Experience the Carbon Direct Measure platform with an interactive product tour ->

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        Get answers to your decarbonization questions and explore carbon management solutions.

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        Get answers to your decarbonization questions and explore carbon management solutions.